Article 9
Product governance obligations for investment firms manufacturing financial instruments
Member States shall require investment firms manufacturing financial instruments to comply, in a way that is appropriate and proportionate, with the relevant requirements in paragraphs 2 to 15, taking into account the nature of the financial instrument, the investment service and the target market for the product.
Member States shall require investment firms to analyse potential conflicts of interests each time a financial instrument is manufactured. In particular, firms shall assess whether the financial instrument creates a situation where end clients may be adversely affected if they take:
an exposure opposite to the one previously held by the firm itself; or
an exposure opposite to the one that the firm wants to hold after the sale of the product.
Investment firms manufacturing financial instruments that are distributed through other investment firms shall determine the needs and characteristics of clients for whom the product is compatible based on their theoretical knowledge of and past experience with the financial instrument or similar financial instruments, the financial markets and the needs, characteristics and objectives of potential end clients.
Member States shall require investment firms to undertake a scenario analysis of their financial instruments which shall assess the risks of poor outcomes for end clients posed by the product and in which circumstances these outcomes may occur. Investment firms shall assess the financial instrument under negative conditions covering what would happen if, for example:
the market environment deteriorated;
the manufacturer or a third party involved in manufacturing and or functioning of the financial instrument experiences financial difficulties or other counterparty risk materialises;
the financial instrument fails to become commercially viable; or
demand for the financial instrument is much higher than anticipated, putting a strain on the firm's resources and/or on the market of the underlying instrument.
Member States shall require investment firms to determine whether a financial instrument meets the identified needs, characteristics and objectives of the target market, including by examining the following elements:
the financial instrument’s risk/reward profile is consistent with the target market;
the financial instrument’s sustainability factors, where relevant, are consistent with the target market;
the financial instrument design is driven by features that benefit the client and not by a business model that relies on poor client outcomes to be profitable.
Member States shall ensure that investment firms consider the charging structure proposed for the financial instrument, including by examining the following:
financial instrument's costs and charges are compatible with the needs, objectives and characteristics of the target market;
charges do not undermine the financial instrument's return expectations, such as where the costs or charges equal, exceed or remove almost all the expected tax advantages linked to a financial instrument; and
the charging structure of the financial instrument is appropriately transparent for the target market, such as that it does not disguise charges or is too complex to understand.
The sustainability factors of the financial instrument shall be presented in a transparent manner and provide distributers with the relevant information to duly consider any sustainability related objectives of the client or potential client.
Member States shall require investment firms to review financial instruments prior to any further issue or re-launch, if they are aware of any event that could materially affect the potential risk to investors and at regular intervals to assess whether the financial instruments function as intended. Investment firms shall determine how regularly to review their financial instruments based on relevant factors, including factors linked to the complexity or the innovative nature of the investment strategies pursued. Firms shall also identify crucial events that would affect the potential risk or return expectations of the financial instrument, such as:
the crossing of a threshold that will affect the return profile of the financial instrument; or
the solvency of certain issuers whose securities or guarantees may impact the performance of the financial instrument.
Member States shall ensure that, when such events occur, investment firms take appropriate action which may consist of:
the provision of any relevant information on the event and its consequences on the financial instrument to the clients or the distributors of the financial instrument if the investment firm does not offer or sell the financial instrument directly to the clients;
changing the product approval process;
stopping further issuance of the financial instrument;
changing the financial instrument to avoid unfair contract terms;
considering whether the sales channels through which the financial instruments are sold are appropriate where firms become aware that the financial instrument is not being sold as envisaged;
contacting the distributor to discuss a modification of the distribution process;
terminating the relationship with the distributor; or
informing the relevant competent authority.