Article 12
Promotion of the EU Ecolabel
1.
Member States and the Commission shall, in cooperation with the EUEB, agree on a specific action plan to promote the use of the EU Ecolabel by:
(a)
awareness-raising actions and information and public education campaigns for consumers, producers, manufacturers, wholesalers, service providers, public purchasers, traders, retailers and the general public,
(b)
encouraging the uptake of the scheme, especially for SMEs,
thus supporting the development of the scheme.
2.
Promotion of the EU Ecolabel may be undertaken via the EU Ecolabel website providing basic information and promotional materials on the EU Ecolabel, and information on where to purchase EU Ecolabel products, in all Community languages.
3.
Member States shall encourage the use of the ‘Manual for authorities awarding public contracts’, as specified in Annex I, Part A, point 5. For this purpose, Member States shall consider, for example, the setting of targets for the purchasing of products meeting the criteria specified in that Manual.